Society’s exercise of democracy involves more than elections. It means that what the population agrees on or not will be part of the government's priorities at all times and throughout different scenarios. Certain aspects of that are perfectly bureaucratized, but others, such as social licensing, involve more implicit collective postures that can make or break different kinds of practices, for example, data sharing. This article stresses how "the publics" want to feel entirely and frequently educated on what is being done with the information that they give tacit or explicit agreement on sharing.The power of the global network we now enjoy can help create strategies to minimize COVID-19 spreading more than if it had happened at any other time in history, and it also brings people the power to speak their minds if perhaps they feel something about certain processes or outcomes does not seem to add up. Therefore as the authors recommend, general “publics” opinion on any kind of partnership or policy should not be ignored, because if the trusting bond is broken, the willingness to keep sharing their information will follow.