Privacy and its protection by the law if threatened are established on article 12 on the universal declaration of human rights. Therefore it will be expected that any digital instrument dealing with personal data should make its best effort to act accordingly. Such care on information is not an easy task, but as the article discusses, “COVID-19 apps” should vigorously consider it when developed and promoted. Populations worldwide hold different mindsets on this kind of electronic tool to help reduce the spreading of the virus. Their postures are usually aligned with the trust licenses they grant their public health systems, political institutions, or even their government’s overall technology management. Also, platform providers like Apple or Google openly guaranteeing virtual information safety could contribute to downloading and actively using these apps. We know this kind of intervention will not put an end to the pandemic. Nevertheless, different measures to try to ease its critical state are more than welcome as long as they look after individual rights as ethically as for collective ones.